Detail-oriented and transformational leader with substantial experience in visual design, branding, and digital design; gained expertise in identifying and prioritizing UX/UI research questions based on analysis of existing designs, business needs, project goals, and risks. Proven success in supporting billion-dollar revenues and driving key marketing and branding strategies across multiple platforms. Skilled at partnering with stakeholders and team members to improve user experience for digital platforms, including applications, customers, merchant, and agent interfaces. Ability to share UX best practices user research, interaction / visual design, information architecture, and UX strategy. Instrumental in facilitating user testing and synthesizing output to drive iteration and evolution of products. Known for strategic product development, continuous process improvement, and high-performance team building.
TECHNICAL PROFICIENCIES  
Languages: HTML5, CSS
Software: Figma, Sketch, Mural, Muro, Adobe CC (XD, InDesign, Illustration, Photoshop, Light room), Microsoft Office Suite, Keynote, Prezi, Enplug, Google docs/drive
Hardware: Mac & PC platforms, Digital/Offset Printing
CAREER EXPERIENCE
Falkon Technologies | McKinney, TX | March 2023 – Present
Creative Director

•  Collaborate with cross-functional teams, including sales, executive leadership, and developers to deliver cohesive and impactful brand experiences.
•  Design intuitive and visually appealing interfaces, applying user-centric methodologies to improve usability and accessibility.
•  Strategize, plan, and implement social media campaigns across platforms (e.g., Instagram, Facebook, Twitter) for multiple accounts, achieving a 12.8% increase in engagement.
•  Develop and executed comprehensive social media plans, managing content calendars, and overseeing day-to-day activities across platforms.
Caliber Home Loans | Coppell, TX | April 2018 – March 2023
Senior Art Director / Senior Designer

Build comprehensive branded assets for various media channels/platforms to strengthen relationships with customers. Ensure smooth workflow by providing proper assistance with assigning tasks, mentoring designers, and giving creative input on projects in absence of creative director. Support over 2000 retail loan consultants and engage with creative director to deliver unique, strategic solutions for boosting sales while serving as one of two senior art directors in nationwide sales force. Develop necessary assets for every channel, involving social, print, and web graphics in cross-collaboration with multiple divisions such as wholesale, retail, correspondence, and direct to consumer.
•  Generated $500,000 revenue by piloting new trade show brand for existing renovation loan product.
•  Recognized as key creative ideator in brand’s contemporary evolution for successfully rebuilding dozens of existing marketing assets in support of rebranding effort.
•  Enhanced efficiency in social media content creation process through design and development of new social media template library for automated marketing resource website

Southside Bank | Frisco, TX | September 2016 – April 2018
Senior Graphic Designer

Spearheaded full-scale rebranding project with $500B in assets for largest/oldest bank within East Texas. Achieved shared vision and goals by updating vintage style in new century modern design and creating stop-gap assets for outgoing brand. Attained highest customer satisfaction via establishment of new brand across various mediums such as print, web, social media, in-store, and merchandise. Determined new business opportunities through execution of in-depth marketing analysis and ground-level research on bank’s vision, mission, values, public image, and future goals. Communicated Southside banks’ brand identity by preparing primary/subsidiary brand logos and setting overall artistic style.
•  Directed all aspects of company, industry, and market competition for marketing team and presented innovative/strategic concepts to drive brand awareness.
•  Maximized marketing workflows efficiency through development of template library.
Launched eStore and streamlined product ordering process across all markets in collaboration with multiple teams.
•  Crafted detailed and accurate 2016 GDUSA award-winning annual report.
Nerium International | Addison, TX | October 2011 – October 2016
Senior Graphic Designer

Succeeded in translating business objectives into industry-leading creative ideas and facilitating sales force in $1B revenues. Served as key member of marketing team when company reached first $1M. Delivered effective training and guidance to designers in creative services, branding, and digital through weekly brand reviews while engaging with team members, cross-departmental personnel, and vendors. Coordinated with IT to determine usability, capacity levels, archive schedules, and file naming conventions, reflecting international growth trajectory.
•  Collaborated with GMs and architects to launch international store across five countries; developed brand center guidelines, designed branded products, and built e-commerce site content and promotional assets.
•  Selected by CMO to lead brand development on international level, including working with translators and international designers, ensuring accurate implementation of brand.
•  Won 2016 Hermes Creative Award for Brand Identity by achieving honorable Mention for Happiness Heroes customer service initiative and offering creative for Customer Reward Program.
MetLife Enterprise, Creative Services, Irving, TX | January 2008 – October 2011
Graphic Designer

Accomplished targeted business objectives by providing top quality design solutions and timely production support in conjunction with creative team. Ensured seamless execution of tasks by assisting 15 account executives with creating print and web collateral, including postcards, animated/static web banners, car magnets, brochures, flyers, print ads, buck slips, packaging, tradeshow graphics, and jump pages.
•  Implemented mission critical recruitment initiatives to attract and acquire top-performing loan consultants while liaising with marketing managers.
•  Initiated new third-party approval process, containing Charles Schulz Peanuts characters for two divisions, involving MetLife Bank and MetLife Home Loans. 
EDUCATION
Master of Arts in Graphic Design
  Texas Woman’s University, Denton, TX
Bachelor of Fine Arts in Graphic Design
  Texas Woman’s University, Denton, TX
UX Certificate, 2022
  Southern Methodist University, Dallas, TX
COMMUNITY INVOLVEMENT
Christ the Hope of Glory Foundation Inc., Vice President
Zeta Phi Beta Sorority Inc., Member & Volunteer
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